Category Archives: Shops

Describes and reviews the best coffee shops of selected cities.

Buzz: Starbucks Unveils High-End Roastery-Tasting Room Concept 

 

Starbucks Reserve.

Using a barrage of adjectives like super-premium, unique, reserve and small-lot, Starbucks has just announced details regarding its new “premium coffee experience” store concept, as well as its flagship “small-batch” Roastery and Tasting Room, coming to Seattle’s Capitol Hill this winter.

The company says the new roastery will be a kind of interactive coffee museum and tasting room designed to showcase the company’s “small-lot” Reserve line of coffees. It will also be the flagship for Starbucks’ new store model, which will occupy some 100 locations in strategic markets throughout the globe over the next five years.

(related: Starbucks Piloting Mobile Trucks at Three U.S. College Campuses)

Adjectives abound, but if one phrase is an elephant in this particular room, it is “Third Wave,” one many around the high-end retail industry, including this blog, has avoided using for years. But it seems particularly apt here, as the company that embodies “Second Wave”-ness rolls out its new high-end, coffee-quality-focused brand.

Starbucks itself describes the new store concept as is a kind of higher rung in “customer experience segmentation,” part of the company’s retail “evolution.” Starbucks CEO Howard Schultz went so far as to describe the new roastery and tasting room as something that will revolutionize all of specialty coffee.

(related: Drama Unfolds with the Opening of Williamsburg’s First Starbucks)

“Everything we have created and learned about coffee has led us to this moment,” he said. “The Starbucks Reserve Roastery and Tasting room is a multi-sensory experience that will transform the future of specialty coffee. We plan to take this super premium experience to cities around the world, elevating the Starbucks experience not only through these stores but across our entire business.”

Here’s more from Starbucks on the new Seattle roastery:

A first-of-its-kind union for Starbucks of coffee theatre and manufacturing, this iconic Seattle destination will allow Starbucks to double its small-batch roasting capacity and grow its Starbucks Reserve® coffee presence from 800 to 1,500 stores worldwide, by the end of FY15. More than two years in development, this unprecedented experience will allow customers to engage with Starbucks passion for coffee in a 15,000 square-foot interactive retail environment devoted to beverage innovation and excellence.

In addition to the approximately 100 new premium stores, Starbucks is also unveiling new smaller-footprint and drive-through “Express” store models, where there will be a focus on quick service and developing Starbucks’ mobile ordering platform. These stores, the company says, will “address the increase in urbanization and decentralization of retail.”

(related: Cupping at Starbucks: The Sound of Silence (and Slurps)

Including its traditional retail stores, its premium stores and its express stores, Starbucks is on track to open some 1,550 outlets globally in 2014, and plans to open 1,600 in 2015, including 300 net new locations in the U.S.

Source: Daily Coffee News, http://dailycoffeenews.com/2014/09/05/starbucks-unveils-new-dont-call-it-third-wave-concept-plans-seattle-roastery-opening/

Cafe Hounding + Data Science: Hounding DC

It looks like 10 out of 16 spots on this list still need to be visited/hounded. Much work to do!

 

Map of DC coffee shops previously hounded or on the short list to be hounded.

Map of DC coffee shops previously hounded or on the short list to be hounded.

Cafe Hounding: Verve Coffee

Verve Coffee Roasters
816 41st Avenue
Santa Cruz, CA 95062
Phone: (831) 475-7776

http://www.vervecoffeeroasters.com/

Awesome service, attention to coffee, and people.

Kris checked this place out when stopping through Santa Cruz while galavanting through California per usual.  The life of a professor… The atmosphere at Verve is relaxing in true Californian style.  Plenty of natural light and wood and metal decor reminiscent of Urban Outfitters in its layout.  The shop is located only a couple of blocks from the Pacific Ocean, which undoubtedly adds to the tranquil feel.

The beans are roasted next door in their own facility – it appears they also sell wholesale across the country. Check out their website to make sure. Verve is among the most raved about roasters in the continental US and their baristas are talented enough to consistently make a splash at the annual SCAA barista competitions.  Unfortunately for Kris, during his visit the top baristas were actually in Houston competing in the SCAA annual competition on the national stage.  The staff are super fun and friendly and the wifi is very, very free.

Two paws up for this place.  We look forward to continuing to sample their coffee throughout 2012!

– Cafe Hound

Cafe Hounding: Echo Coffee

Echo Coffee
2902 N 68th St, Ste 135
Scottsdale, AZ 85251
Phone: (480) 422 4081

http://www.echocoffee.com
Groovy spot in Phoenix suburbs.

Kris visited this spot in December 2011 and noted that they roast coffee on site every other day in small batches.  Echo, owned by Steve Belt, opened in mid-2010 by the inspired graduate of Tempe, Arizona’s major university, Arizona State University.

Steve chatted briefly with Kris while roasting beans and briefly mentioned his origins from Portland, Oregon.  With a modern, high-ceiling, loft-like layout and a good selection of pastries – Echo is a good place to set up shop, use the free wifi, and get on with life over a delicious cup of Papua New Guinea, Cameroon, and Kenyan coffees sourced from a local importer who claims the beans are “carbon neutral.”

Make sure to check this place out if you’re stopping through!

– Cafe Hound

Cafe Hounding: Cafe Samba – Bogota, Colombia

Cafe Samba
Bogotá, Colombia
Cra 7 # 58-48
Tel: 348 1697

Unfortunately, I enjoyed Café Samba so much that I’ve barely even took a photograph of the place, though having frequented it on many occasions spanning from 2006 to 2010.

It is difficult to state what the best part of the lounge/cafe/bar located on the Septima is: the coffee products, natural juices, and cocktails are simply the best in that part of Bogotá; the moderately sized food selection is equally impressive in quality. They make the most of what they have when it comes to ambiance of the place (lounge feel even without the chic lounge budget of the Chico and Parque 93 neighborhoods). Service is superior for the price range and the couch located at the front of the shop always seemed to be reserved for me. Also, the clientele is an attractive youngish blend of professionals and students.

My favorite item on their menu would be a fresh blended non-alcoholic natural joice cocktail of Maracuya, Mango and Orange Juice mix. The quality of their coffee is above average for a country that exports the majority of their high quality beans.  They use a high quality vintage Elektra espresso machine and decent coffee roasted in country.  I imagine they could improve their coffee quality if they sourced their coffee from a better roaster.

Musically, this café makes an impression on locals and visitors alike considering the high quality sound system wired from wall-to-wall and mounted in the ceiling. The “DJ” tends to be whatever barman  has a free moment. Luckily, all have terrific taste when it comes to selecting a good playlist.

View of Bogota afternoon from front of Cafe Samba

If you make it to Colombia, Cafe Samba is well worth a stop along the way.

Mushrooms, Aromatica Tea, Fruit Drinks in 2010

– Maher Hound