Category Archives: New Scents

Find Your Coffee

At cafehound.com, we endeavor to locate the best coffee in the world. Over the last eight years we’ve happily watched as globally, the options available to the public have exponentially increased and the public’s general awareness of specialty coffee has deepened. Although we still believe that tracking down the best coffee in the world is central to our mission, we recently decided to dip our toes into the area of recommending specific coffee(s) to coffee lovers based on a mixture of qualitative and empirical analysis.

espresso_2017

In two posts (1 and 2) from 2015, we took verbal reviews of specialty coffees from the site coffeereview.com,  and we employed various clustering algorithms to discover groupings of coffee (based on words used to describe them and other factors). This served as our initial foray into using Data Science on expert coffee reviews to improve our understanding of specialty coffee.

Over the past month, we’ve set out to improve upon that original work in order to empower java lovers to discover the perfect brew. Our years of cupping coffee and talking with experts have shown that – after a certain point – what constitutes a “good cup of coffee” is subjective and specific to the palette of the beholder.

With that in mind, cafehound.com chose to use a large, multiyear list of coffee reviews from Kenneth David’s coffeereview.com site to explore the relationship between the descriptions used to rate coffee aroma, flavor, aftertaste, body, acidity and finish. We hypothesized that there are distinct groupings of coffee based on their roast profile, body, and flavors that are relevant to informing consumer preferences in the overall marketplace. To clarify, a market segmentation based on a representative sample of surveyed consumer preferences may be more useful to marketing professionals, but that is outside of the scope of this post. Instead, we’re using the structure inferred from math and reviews of specific coffees to estimate categories of the potential “coffee experience.” These categories may provide coffee consumers with guideposts for exploring new specialty coffees.

Our results led to six broad categories of coffee that we’ve ordered from lightest to darkest roast (based on average Agtron ratings). Agtron ratings are a numerical representation of the consistency of the roast color (lower numbers indicate a darker roast <45, higher numbers indicate a lighter roast 50+). More than the roast determines the flavor profile and overall body of the coffee, which is why some of these segments may appear similar.

Initially, we bring this content to you via occasionally updated web pages. Depending on demand, we may scale our service to provide daily or weekly recommendation updates.

For now, follow the link below to Find Your Coffee.

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Shiny Segmentation and Prediction

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Angolan Coffee: Cafe Ginga Lobito

AngoNabeiro / Cafe Delta / Cafe Ginga
Estrada do Cacuaco Km 5
PO Box 5727, Luanda
Email: anabeiro@snet.co.ao
Tel: +244 222 840161 / 62

How is the coffee?  How well is it delivered?

My expectations for any coffee that is roasted in a hot and muggy coffee producing country and transported to the United States in luggage are generally pretty low.  Opportunities for the coffee to be damaged by heat, humidity, and poor packaging are far too great. Upon receiving this kilogram of roasted whole bean coffee I politely thanked the gift bearer and placed any hope of this coffee stimulating my palate far from the reach of reality.  A couple of days later, I used my 480-watt Baratza Virtuoso burr grinder to grind up a fine espresso sample of the beans for use in a Gaggia Classic modified machine with a Rancho Silvia wand.  About 23 seconds later, a full Illy cup of syrupy espresso was ready to be slurped.  My initial surprise was that the machine pulled the shot surprisingly well for a first try.

After sipping the shot I was surprised again with the freshness and fruitiness of the drink.  The aroma of the beans was not nearly as satisfying as the drink itself.  The quality of the beans themselves did leave a little to be desired.  The roast was not consistent enough to be considered specialty quality – with some beans barely brown and others burnt to a crisp. Also, some were very small and damaged while others were huge.  Furthermore, I found a piece of metal wire resting in between a few beans when I was pouring the bag into a storage container – reflecting less than ideal quality control standards by the processing company. The packaging for the beans is metalized with an additional layer of multicolored labeling and a valve application for allowing gases to escape after sealing – a high quality packing meant for beans that a company would expect to export and/or sell retail.

Again, the taste was exotic and I was encouraged enough to make an entire pot of drip coffee with the same beans.  The end result was a bit less to my specific liking – I like a brighter coffee with a lighter roast and more mild finish.  Although, on colder days I like a drip coffee with a bit more character in the body than my usual Central American and Colombian varieties.  I’ve begun mixing some beans from Cundinamarca, Colombia with my Angolan coffee that apparently originates on an estate (fazenda) called Lobito (not to be confused with the port city of the same name) and am pleased to drink this blend in both espresso and drip coffee form.

What’s in a name? Ginga’s backstory

The Ginga (Njinga) name is distinctly Angolan, as it refers to a queen dating back to the times of the Ngondo Kingdom in Africa.  The Ngondo Kingdom was originally a tributary kingdom of the Kingdom of Congo – existing before the Portuguese colonizers arrived in 1482.  The Ngondo Kingdom was governed by Ginga’s father, Ngola Kiluange(Kiluanji), when the Portuguese arrived. He fiercely resisted the Portuguese as well as all other foreigners until his eventual decapitation. The Portuguese attributed the name Angola to the lands now known as Angola, not knowing/caring that the Ngola was the name of the ruler, not the lands.

Queen Ginga is a legendary figure in African history and the object of pride in Angola, as she is viewed as one of Angola’s most shrewd diplomats, rulers, military minds and intelligent leaders.  So much is written on her that her entire history appears to be in dispute and includes elements of near-mythology – certainly originating from the 16th century equivalent of smear campaigns and propaganda.  She is rumored to, at times, have adopted cannibalism, a very pious Catholic lifestyle, and – according to Maquis de Sade’s “Philosophy in the Bedroom” – she sacrificed elements of her all male harem of lovers immediately after lovemaking. In other words, there is much mystery and intrigue surrounding her life but she is most certainly a key historical figure in the Angolan national identity.

Throughout her political career, Queen Ginga both resisted and compromised with her Portuguese occupiers.  There seems to have been a relative interdependency between Ginga and Portugal.  She converted to Christianity, adopted tribal customs, and went to war with the crown and neighboring tribes – whatever ensured her survival.  Perhaps this is why the brand name Ginga is appropriate for a coffee company that claims to be 100% Angolan, yet is very much entangled in a past connected to Portugal. Ginga is one of two coffee brands connected to a holding company called AngoNabeiro, the other being Delta Café (a widely known Portuguese brand).  AngoNabeiro is part of a Portuguese conglomerate known as Nabeirogest, or more informally, Grupo Nabeiro.  One of the strongest performing companies in this group is Café Delta.  Café Delta dominates the coffee market in Portugal, is expanding rapidly in Angola and Brazil, and has long been active in segments of the East Asian market for roasted coffee (see Macau).

But, the Portuguese connection dates back to before Angolan Independence when AngoNabeiro was setting up coffee production operations in 1973 right before Portugal experienced a coup d’état in 1974 and, as part of a larger Portuguese agreement, Angola was liberated from colonization through the Alvor Agreement (Acordo do Alvor) in 1975.  Between 1975 and 2002, Angola endured a violent civil war that ravaged the countryside and made sustaining its agricultural economy very unpredictable. As in nearly all civil conflicts, land/property rights were constantly challenged creating terrible instability for coffee farm owners.

During the earlier part of the difficult times in Angola, Rui Patricio oversaw daily operations and ownership of AngoNabeiro inside of Angola.  Production continued, although at very small quantities, until 1983 when the company closed due to lacking technical assistance and know-how.  The physical infrastructure where AngoNabeiro’s main facility was located was loosely protected, unproductively, until 1998 when Delta Café proposed a revitalization of its coffee production in Angola.  By 2000, the Café Ginga brand emerged and by 2002 the civil war in Angola finally ended. Café Ginga and AngoNabeiro has grown steadily since, with an estimated US$1.2 million of annual revenues in 2005 according to Director General Rui Melo. Part of their growth has been thanks to a business structure where the mixed-capital Angolan company, AngoNabeiro benefits from Grupo Nabeiro’s know-how and financial largesse (capital and cash-on-hand). Café Delta is one of many companies housed within Grupo Nabeiro and it has been tremendously successful over the past decade.  As Ginga changes outside perceptions of high quality coffee within the Angolan market their ambitions are set on carving out market share in nearby South Africa and other countries in their immediate vicinity.

Rui Melo interview on history of AngoNabeiro (Portuguese): http://www.winne.com/dninterview.php?intervid=1686

Mr. Rui Melo
Manager / Director General of AngoNabeiro

Buzz: Nicholas Cho on Starbucks New Strategy

July 26, 2009: Washington Post

Your Local Coffee Shop,
Courtesy of Starbucks?

Coffee used to be about consumption. It wasn’t supposed to taste very good and was often freeze-dried. I remember my introduction to the beverage that would become my livelihood: My parents laughed as I gagged on the bitter swill. This was the first wave of coffee.

Recently, coffee became more about enjoyment. Make me a cappuccino! I want it blended up with some ice! I love it with an extra pump of vanilla! No longer do we put up with bad-tasting coffee. In fact, coffee doesn’t even have to taste like coffee at all. This is America! I’m entitled to something yummy! That was the second wave.

Now we’re seeing the development of a third wave — a shift that my colleagues in the specialty-coffee industry have helped nurture. Much like wine appreciation or music appreciation, third-wave coffee isn’t just about pleasure. Coffee enthusiasts are taking the time to understand what goes into a truly great cup, researching everything from where beans are grown to proper brewing. This is the wave that I rode at Murky Coffee, which I ran for seven years, and that I’ll follow at the new place I’m helping open this week in Washington, Chinatown Coffee Company.

But now the waters are getting a little choppy.

The big green mermaid wants some of the third-wave action. On Friday, Starbucks opened a store in Seattle that’s not what you’re used to seeing on, say, every other block of most U.S. cities. It’s called “15th Ave. Coffee & Tea, Inspired by Starbucks,” and it’s apparently part of the company’s effort to refresh the brand. The plan is to offer the independent coffee-bar experience: better coffee, more knowledgeable baristas and a more refined cafe environment.

In other words, they’re encroaching on my turf.

In what has become legend in Seattle, about 10 dark-suited executive types clutching logo-emblazoned notebooks went on a series of research trips to some successful independent coffee bars in the city, including Victrola Coffee Roasters. The barista trainer there, a friend of mine, told me that one of the baristas grilled the visitors until they confessed their mission: to take notes on the cafe’s vibe. Another barista supposedly got sick of seeing his every move discussed and notated. He leapt toward the corporate spies, jumping up and down while exclaiming, “Dance, monkey! Dance!”

I wonder if they wrote that down.

I actually wish them the best. Maybe Starbucks will return to being about coffee instead of about milkshakes, breakfast sandwiches and Sheryl Crow CDs.

This might seem strange coming from me; I am an independent coffee retailer, after all. Last year I received a bit of attention when my Capitol Hill shop was closed because of tax problems, and later when a customer at my Arlington cafe flew off the handle because he didn’t like our policy of not serving espresso over ice. Bloggers began debating whether the customer truly is always right, the sort of policy that’s more common at corporate chains.

So some people might assume that I’d poo-poo Starbucks’s efforts. Everyone expects the proverbial little guy to sling stones at the big guy, as if doing anything else would be un-American.

But if Starbucks brings one of these new concepts to Washington, I’ll be among the first in line. To me, Starbucks is only a problem if the quality of their coffee gets worse, and this new spinoff might help it get better. (If they want to compete with the likes of Victrola and other great third-wave coffee bars, it’s going to have to get a lot better.)

I hope the coffee wars help nudge the caliber of all coffee upward. Just because you’re not a corporate behemoth doesn’t mean you serve delicious brew. The dirty little secret of most independent coffee shops is that they don’t know how or don’t care to serve high-quality coffee. They believe that furnishing their shops with comfy chairs and knowing the names of their customers’ dogs is all that matters. What’s arguably worse is that some of the most highly respected chefs in the country are serving some truly awful coffee. Apparently great coffee doesn’t help get you a show on the Food Network.

My customers tell me that, aside from the coffee, what makes a great coffee shop experience is the authenticity, which is one of those you-know-it-when-you-see-it things. How can you manufacture authenticity? That’s the problem that has plagued Starbucks for years, and I don’t know if this latest project will help them figure it out.

Still, I really do wish them the best. After all their research, we’ll see if what should actually be called “Inspired by Dancing Monkeys” is another success for the mermaid.

nick@murkycoffee.com

Nicholas Cho is the former owner of Murky Coffee and the chairman of the United States Barista Championship.

Lion Coffee Opens in Downtown San Diego in August

Lion Coffee

Lion Coffee

UPDATE: LION is now open. You can also read our Cafe Hounding post on LION.

Back story: Lion Coffee will open its cafe in downtown San Diego in August. The location is at the corner of Market and First, which was once occupied by one of the best Starbucks in downtown area. Honestly, it was sad that Starbucks decided to shut down this store instead of one of the other six in the vicinity. The store was lovely. It had floor-to-ceiling clear windows with big maple trees outside that helped shade the afternoon sunlight and also provided a semi-garden feeling to the customers. I hope that Lion Coffee keeps the ambiance of its predecessor.

coming soon...

coming soon...

Lion Coffee is one of America’s oldest coffee company and the largest trader of Hawaiian Kona coffee. It will definitely be an interesting and unique addition to the coffee scene in the gaslamp quarter of San Diego. So far, Lion Coffee has had only one retail store in the entire mainland USA. The new store in downtown will be a relocation from their former location in Mission Valley, which garnered great reviews from its customers over the past year.

Stay tuned for Cafe Hounding from us once the store is open.

–Kris Hound

Chinatown Coffee Co. Opens This Week!

UPDATE: Chinatown Coffee Co. set to open Monday July 27th!  After emailing with Max Brown (he and his wife will manage the store with Nick’s help) and stopping by in my car today (Sunday, July 26th), I came up with the news.  Friendly competition among Chinatown Coffee Co. (CCC) and Peregrine Espresso will ensue.

I talked to David Flynn of Peregrine on Saturday to hear what he knows about specialty coffee out here on the East Coast and he’s as excited about CCC as the rest of us.

My only worry is the location.  It seems a bit out of the way for most people and if I am correct (which I may not be), there was a Juan Valdez on E Street not too far from the CCC location that couldn’t hack it.

Chinatown Coffee Co. (CCC)

Chinatown Coffee Co. (CCC)

The back story:  For those of you who didn’t know the coffee experience of Murky Coffee (formerly located in Clarendon and in DC), owner Nick Cho had a great thing going.  But, like so many amazing people who are head-over-heels passionate about people and coffee, they don’t fully appreciate the importance of cash flow management in this business (won’t mention any names but even the true pioneers of this entire industry are guilty of this).  That said, those who are knowledgeable, passionate and determined often survive.  This is the story behind Chinatown Coffee Co. set to open this week in the Penn Quarter of Washington, D.C.

http://www.flickr.com/photos/nickcho/sets/72157608469379875/

Above is a link to some photos that track the development of the place.  If all of the buzz of local residents, the Washington Post and Yelp have anything to say, the coffee looks to be as amazing as ever.  The ambiance appears to slightly mimic a combination of Blue Bottle (off of Mint in San Francisco) and the Espressamente Illy located at the Palazzo in Las Vegas.

I’m looking forward to checking it out by the end of this week and hopefully get to at least chat a bit with Nick Cho before I write up a review.

I’ve never explored the specialty coffee scene in DC and now have a great excuse to do so.

Stay tuned!

– Maher Hound