Tag Archives: Illy Cafe

Find Your Coffee

At cafehound.com, we endeavor to locate the best coffee in the world. Over the last eight years we’ve happily watched as globally, the options available to the public have exponentially increased and the public’s general awareness of specialty coffee has deepened. Although we still believe that tracking down the best coffee in the world is central to our mission, we recently decided to dip our toes into the area of recommending specific coffee(s) to coffee lovers based on a mixture of qualitative and empirical analysis.

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In two posts (1 and 2) from 2015, we took verbal reviews of specialty coffees from the site coffeereview.com,  and we employed various clustering algorithms to discover groupings of coffee (based on words used to describe them and other factors). This served as our initial foray into using Data Science on expert coffee reviews to improve our understanding of specialty coffee.

Over the past month, we’ve set out to improve upon that original work in order to empower java lovers to discover the perfect brew. Our years of cupping coffee and talking with experts have shown that – after a certain point – what constitutes a “good cup of coffee” is subjective and specific to the palette of the beholder.

With that in mind, cafehound.com chose to use a large, multiyear list of coffee reviews from Kenneth David’s coffeereview.com site to explore the relationship between the descriptions used to rate coffee aroma, flavor, aftertaste, body, acidity and finish. We hypothesized that there are distinct groupings of coffee based on their roast profile, body, and flavors that are relevant to informing consumer preferences in the overall marketplace. To clarify, a market segmentation based on a representative sample of surveyed consumer preferences may be more useful to marketing professionals, but that is outside of the scope of this post. Instead, we’re using the structure inferred from math and reviews of specific coffees to estimate categories of the potential “coffee experience.” These categories may provide coffee consumers with guideposts for exploring new specialty coffees.

Our results led to six broad categories of coffee that we’ve ordered from lightest to darkest roast (based on average Agtron ratings). Agtron ratings are a numerical representation of the consistency of the roast color (lower numbers indicate a darker roast <45, higher numbers indicate a lighter roast 50+). More than the roast determines the flavor profile and overall body of the coffee, which is why some of these segments may appear similar.

Initially, we bring this content to you via occasionally updated web pages. Depending on demand, we may scale our service to provide daily or weekly recommendation updates.

For now, follow the link below to Find Your Coffee.

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For code share:

Shiny Segmentation and Prediction

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Cafe Hounding: Caffe / Illy – Washington, D.C.

Caffe: Marriott Renaissance M Street Hotel
1143 New Hampshire Ave NW
Washington, DC 20037
(202) 775-0800
http://www.yelp.com/map/illy-cafe-washington
http://www.marriottmodules.com/restaurant/hotels/hotel-information/travel/wasrw-renaissance-m-street-hotel/caffe_an_italian_coffee_house/

Caffe is the name of the coffee concept boutique coffee shop located within the Marriott Renaissance Hotel in the West End of NW Washington, D.C.  This was the first of several shops opened in the last three years that exclusively sell Illy coffee and their designer products (namely their fancy hand painted espresso cups/plates and pods). Although not my first choice for espresso in most cases, every time I’ve had a cup of Illy at this M Street location, I have been thoroughly pleased. The dark, complex and caramel-like finish of the typical Illy espresso is a proven winner.  The true to form syrupy crema that commonly accompanies a well made Italian espresso consistently shines through here and, based on third-hand accounts, their cappuccinos are also well-made.

This is definitely not a place to sit down and work, eat a meal or chat for too long with friends.  Keeping in the typical Italian espresso bar tradition, there is only a standing counter along the windows of this petite shop where one is able to down their drink and continue on.  Not too linger friendly here.  Not to worry, just a quick walk through the into the adjoined restaurant (also part of the Marriott Renaissance Hotel) and you can begin an entirely separate dining experience.

In short, although this is not a place for much more than a quick coffee on the go – it is a quality coffee drinking experience and is worth a stop if you’re in the area and desire a quality made coffee drink.  The iced latte I had here in Summer 2010 was probably the best I’ve ever had.  Try getting a simlilar experience across the street at Starbucks — simply unheard of.

I like the cup (seen above) so much that I asked to purchase it.  I was pleased to find out that they happily sell the cup/plate/spoon sets used for a little under $10.

Here are some additional links that discuss the place:

WaPo
Yelp
Examiner
UrbanSpoon